Millennials are people that were born between the years 1980 and 2000. At the WOWW event in August [#ATXWomenWin], one thing was very obvious: millennials were everywhere. Although occasional articles are posted specifically about this demographic, it’s hard not to pay attention when 90% of the people in a room fall in this category – which is what was noted on August 19th. Generation Y (AKA millennials) are the fastest growing population and now, the most diverse, too. Millennials are shaped by technology and innovation, but are often referred to as “entitled” and “self-absorbed.” While there are many positive aspects about this age group, there are also people that are using negative descriptive language to define us. By hosting an event to highlight and honor millennial women, we hope to tell a different story that results in motivation and positive outcomes within the local Austin community. But first, lets outline some of the reasons why this event is important and why it also shouldn’t be the last one aimed at targeting millennial women.
1. Everyone wins
Helping millennials make strides benefits everyone else around them. In one survey, 50% of millennials said they wanted to start a business. Therefore, helping these individuals succeed through financial and educational resources is vital. Successful millennials means more jobs being created which is mutually beneficial for everyone involved in the economy.
2. Millennials have more college degrees than any other generation
Millennials are obtaining college degrees at a faster rate than any of the previous generations. Because of this, there is more competition in the job market. Creativity and innovation is now a requirement if a millennial is to compete in today’s job pool. By featuring women in this generation, others will be exposed to multiple strategies and paths that were taken in various careers; making the road multidimensional by adding to an individual’s perspective in addition to what is learned in college.
3. Most of the population in Austin, TX are millennials
Our city is growing. Fast. And yes, almost every news source is talking about it. What few discuss is the number of millennials that now live in Austin, TX. Currently, it’s reported that the average age of an individual in Austin is four years younger than the national average. The median age of a person in Austin is 33 years old. And out of the entire 1.9 million population, 34% are between the ages of 25-44.
4. Women start businesses at twice the rate of men
It’s no secret that women are fans of entrepreneurship. So much that they start businesses at twice the rate of men. However, the average age of a female business owner is between 40-60 years old. Highlighting female millennials is pivotal because it allows other women to interact and see this group that is often underrepresented and often not the main subject of conversation.
The WOWW’d by Gen Y event on October 29th was created to make millennials more accessible to one another. The WOWW Campaign believes that by sharing personal experiences with others that can resonate with like-minded individuals, it is more likely that someone will find the support they’re seeking. Because of this, and other facts, we created an opportunity to bring a group of panelists together that are willing to answer questions related to their professional experiences. To RSVP to the upcoming event, please click this link or visit eventbrite.com.