Liat HertanuLiat Mordechay Hertanu is the Co-Founder & CMO of 24me and a woman in tech. Based in Tel Aviv, Israel, she shares her experiences and life lessons with WOWW Campaign in a candid and inspirational podcast interview. With more than 2 million apps in the marketplace, in 2014, 24me was awarded “One of the Best Apps” by Apple. 24me is available in more than 13 different languages, including Spanish. Liat and her husband are life partners and business partners as well. They started their technology company together and today, manage both their household and business side-by-side.

In this episode, Liat shares how she always knew she wanted to be an entrepreneur and why she studied Computer Science. She also goes into detail about the many benefits that came alongside this major and why she encourages women everywhere to go into this field of study. As a computer science major, Liat Hertanu discusses the many opportunities she’s been exposed to as a result of her technical background and experience.

During the episode, you’ll hear how Liat feels about simultaneously being an entrepreneur and mother and how she successfully manages both without being tied to the idea of perfectionism. While 24me and her children both demand her time and attention, Liat Hertanu understands that it’s impossible to be in all places at the same time while equally dividing herself. Her vulnerability and ability to be honest about the many different aspects of her life make this an interview you don’t want to miss.


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