Susan Petersen, Founder of Freshly Picked


While preparing to publish today’s podcast interview with Susan Petersen, Hurricane Harvey began to unfold in Houston, TX. Texas was my home for 9 years and a place that will always own a piece of my heart for a multitude of reasons. I wrote a blog post about the impact the state of Texas had in my life and how I’ve chosen to get involved and help the victims of this landmark event. From now until the end of 2017, I will be donating 50% of our profits from our “FEMALE is my greatest asset” & “Unstoppable” collection to help the people of Houston that will endure financial hardship from expenses related to the massive flooding. If you’d like to read the full blog post about how WOWW Campaign will help the victims of Hurricane Harvey, you can do that through this link. In the meantime, I urge you to get involved in any way possible – our country, our neighbors, our children, and humanity need our help. Complete strangers from all different walks of life coming together during times of crisis are what make America great.

This collection was inspired by the legacy of my sweet grandmother {Mamatita}
“FEMALE is my greatest asset” Products

This collection was inspired by the quote: “A woman is unstoppable after she realizes she deserves better”
“Unstoppable” Products:

Susan Petersen is the founder of Freshly Picked. In 2014, Susan appeared on ABC’s Shark Tank, which is where I first discovered her and those adorable baby moccasins that have people {including celebrities} addicted to her brand. I don’t have children, but her style and overall “vibe” caught my attention from the beginning. When my friends started having children and posting their pictures across social media channels, there was a common denominator: Freshly Picked baby moccasins. I knew then that I wanted to interview Susan on The WOWW Campaign Podcast.

In this interview, Susan shares how her role as a mother, wife, and entrepreneur has evolved and taken on many forms. Fortunately, Susan has picked up many valuable lessons and insight along the way that has not only helped her, but others around her as well. We discuss whether or not women can have it all and the logistics required in order to run an efficient and “happy” household. Because happiness looks different for everyone, in this interview you’ll hear us emphasize the importance of finding what works for you. Today, Susan has 96 employees and her baby moccasins can also be found in Nordstrom stores.

Susan Petersen’s entrepreneurial journey will leave you feeling inspired and thinking you can do it, too. Her unapologetic perspective about finding the right components that help her household work together is courageous and admirable because subconsciously, she’s encouraging women that are listening to own and stand behind their voice as well. Thank you Susan for embracing vulnerability and paving the way for aspiring female entrepreneurs to see what they can be.

Freshly Picked:

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